By McDonald, Malcolm <br/><br/>
Malcolm McDonald on marketing planning: understanding marketing plans and strategy 

 - 1st 
 - New Delhi  Kogan Page  2008 
 - ix; 197p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD