By Lehu, Jean-Marc <br/><br/>
Branded entertainment: product placement and brand strategy in the entertainment business 

 - 1st 
 - New Delhi  Kogan Page  2006 
 - viii; 266p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branded entertainment Product placement
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEH