By Shaw, Robert <br/><br/>
Improving marketing effectiveness: the methods and tools at work best 

 - 1st 
 - Noida  Profile Books  2001 
 - vi; 244p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Improving marketing effectiveness- the methods and tools
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA