TY  - BOOK
AU  - By Haig, Matt
TI  - Brand royalty: how the world's top 100 brands thrive and survive
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand royalty- how the world's top 100 brands thrive and
ER  -