By Kapferer,J. N. <br/><br/>
The luxury strategy: break the rules of marketing to build luxury brands 

 - 1st 
 - New Delhi  Kogan Page  2009 
 - xi; 323p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP