By Haig, Matt <br/><br/>
Brand failures: the truth about the 100 biggest branding mistakes of all time 

 - 1st 
 - New Delhi  Kogan Page  2008 
 - x; 260p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand failures- the truth about the 100 biggest branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAI