By Bird, Drayton <br/><br/>
Commonsense direct and digital marketing 

 - 5th 
 - New Delhi  Kogan Page  2008 
 - xi; 434p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / BIR