By Bird, Drayton <br/><br/>
How to write sales letters that sell: learn the secrets of successful direct mail 

 - 2nd 
 - New Delhi  Kogan Page  2004 
 - x; 309p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Written communication
<br/><br/><label>Dewey Class. No.: </label>658.453  / BIR