By Batra, Satish K <br/><br/>
Consumer behaviour: text and cases 

 - 2nd 
 - New Delhi  Excel Book  2009 
 - xiii; 546p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BAT