By Bhattacharjee, C. <br/><br/>
Services marketing: concepts, planning and implementation 

 - 1st 
 - New Delhi  Excel Books  2006 
 - xxi; 696p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA