Keller, Kevin Lane <br/><br/>
Strategic brand management: building, measuring, and managing brand equity 

 - 2nd 
 - New Delhi  PHI  2005 
 - xxvii; 788p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management Branding Strategic brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL