By Shajahan S. <br/><br/>
Strategic marketing: text and cases the Indian perspective 

 - 1st 
 - New Delhi  Viva Books  2010 
 - xv; 575p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing- strategic
<br/><br/><label>Dewey Class. No.: </label>658.8020954  / SHA