By Newell, Frederick <br/><br/>
Why CRM doesn't Work: how to win by letting customers manage the relationship 

 - 1st 
 - New Delhi  Kogan Page  2008 
 - xvii; 263p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management
<br/><br/><label>Dewey Class. No.: </label>658.812  / NEW