Edited by Stahlberg, Markus <br/><br/>
Shopper marketing: how to increase purchase decisions at the point of sale 

 - 1st 
 - New Delhi  Kogan Page  2010 
 - xii; 244p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Point of sale
<br/><br/><label>Dewey Class. No.: </label>659.157  / SHO