By Bearden, William O. <br/><br/>
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 

 - 2nd 
 - New Delhi  Sage Publication  1999 
 - xiv; 537p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing scales Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA