By Kapoor, Ramneek <br/><br/>
Services marketing: concepts and practices 

 - 1st 
 - New Delhi  Tata McGraw-Hill  2011 
 - ix; 432p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP