By Jugenheimer,Donald W et al. <br/><br/>
Advertising and public relations research 

 - 1st 
 - New Delhi  PHI  2010 
 - vii; 327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Research Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1072  / JUG