By Anderson, James C <br/><br/>
Value merchants: demonstrating and documenting superior value in business markets 

 - 1st 
 - New Delhi  Harvard Business School Press  2007 
 - xiii; 219p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Value merchants
<br/><br/><label>Dewey Class. No.: </label>658.804  / AND