By Palmer, Adrian <br/><br/>
Introduction to marketing; theory and practice 

 - 1st 
 - New Delhi  Oxford University Press  2004 
 - ix; 645p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL