Keller, Kevin Lane <br/><br/>
Strategic Brand Management: Building, Measuring, and Brand Equity 

 - 3rd 
 - New Delhi  Pearson  2011 
 - xxiii, 695p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL