Mohr, Jakki, Sanjit Sengupta, Stanley Slater <br/><br/>
Marketing of High-Technology Products and Innovations 

 - 3rd 
 - New Delhi  Pearson  2011 
 - xxv, 538p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOH