By Das, Naveen <br/><br/>
Case studies on brand management: how to break the clutter 

 - 1st 
 - Hyderabad  Icfai University Press  2007 
 - vi,175p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management Marketing Case studies
<br/><br/><label>Dewey Class. No.: </label>658.827  / CAS