Edited by Gopalan, Swapna <br/><br/>
Case studies on covert marketing strategies 

 - Hyderabad  Icfai Books  2008 
 - 155p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>0
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAS