By IBS center for management <br/><br/>
Marketing Management workbook 

 - 2nd 
 - Hyderabad  IBS Center for Management Research  2010 
 - 232p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Basics of marketing management Marketing environment
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR