TY  - BOOK
AU  - By Kaden, Robert J.
TI  - More guerrilla marketing research: asking the right people, the right questions, the right way and effectively using the answers to make more money
U1  - 658.83 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - More guerrilla marketing
ER  -