By Kotler, Philip <br/><br/>
Marketing management 

 - 12th 
 - New Delhi  Pearson Educations  2006 
 - xxxix; 672p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT