Edited by Tybout, Alice M. <br/><br/>
Kellogg on branding 

 - 1st 
 - New Delhi  Wiley India  2011 
 - xvii,334p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82  / KEL