Edited by Krishnan, Balaji C <br/><br/>
Legends in marketing Jagdish N. Sheth vol.8 

 - New Delhi  Sage  2010 
 - xxvii;244p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEG