Edited by Jagdish N. Sheth <br/><br/>
Legends in marketing Philip Kotler vol.1 

 - New Delhi  sage  2012 
 - xxi;351p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEG