Edited by Gover, Rajiv <br/><br/>
The handbook of marketing research: uses, misuses and future advances 

 - New Delhi  Sage  2006 
 - xi;705p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing
<br/><br/><label>Dewey Class. No.: </label>658.  / 3