By Venugopal, Pingali <br/><br/>
Marketing management: a decision making approach 

 - 1st 
 - New Delhi  Response  2010 
 - xvii; 245p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEN