By Smith, P R <br/><br/>
Great answers to tough marketing questions 

 - 2nd 
 - New Delhi  Kogan Page  2010 
 - xv; 298p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI