By Miller, Robert B <br/><br/>
The New Conceptual selling 

 - 2nd 
 - New Delhi  Kogan Page  2011 
 - xiii; 226p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / MIL