By Kapferer, Jean Noel <br/><br/>
The luxury strategy: break the rules of marketing to build luxury brands 

 - 2nd 
 - New Delhi  Kogan Page  2012 
 - xi; 395p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP