By Kotler, Philip <br/><br/>
B2B Brand management 

 - 1st 
 - New Delhi  Springer  2006 
 - xvi; 357p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>B2B Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOT