By Winer, Russell S <br/><br/>
Marketing management 

 - 3rd 
 - New Delhi  Pearson Education  2007 
 - xvii; 458p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management- strategic research
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIN