By Kapferer, J N <br/><br/>
The new strategic brand management: creating and sustaining brand equity long term 

 - 5th 
 - New Delhi  Kogan Page  2009 
 - xviii; 492p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management- strategic ManagementLaunching the brand  Multi-brand portfolios
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP