By Plessis, Erik Du <br/><br/>
The branded mind 

 - 1st 
 - New Delhi  Kogan Page  2011 
 - xvii; 251p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PLE