By Perreault, William D. <br/><br/>
Basic marketing: a global-managerial approach 

 - 15th 
 - New Delhi  Tata McGraw-Hill  2006 
 - xviii; 844p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER