By Gummesson, Evert <br/><br/>
Total relationship maketing 

 - 3rd 
 - New Delhi  Elsevier  2011 
 - xiv; 376p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM