By Etzel Michael J. <br/><br/>
Marketing 

 - 13th 
 - New Delhi  Tata Mcgraw-Hill  2005 
 - xxi; 650p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ