By Kumar, S. Ramesh <br/><br/>
Conceptual issues in consumer behaviour: the Indian context 

 - 1st 
 - Delhi  Pearson Education  2004 
 - xviii; 323p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.83420954  / KUM