By Gummesson, Evert <br/><br/>
Total relationship marketing 

 - 3rd 
 - New Delhi  Butterworth-Heinemann  2011 
 - xiv; 376p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing Customer relationship management
<br/><br/><label>Dewey Class. No.: </label>658.812  / GUM