By Keller, Kevin Lane <br/><br/>
Strategic brand management: branding, measurring, and manging brand equity 

 - 2nd 
 - New Delhi  Pearson Education  2005 
 - 816p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management Branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL