By Riley, Pippa <br/><br/>
Marketing principles 

 - 1st 
 - New Delhi  Viva Books  2011 
 - 497p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIL