By Peter, J Paul <br/><br/>
Consumer behavior and marketing strategy 

 - 7th 
 - New Delhi  Tata McGraw Hill  2011 
 - xvi; 579p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET