By Nargundkar, Rajendra <br/><br/>
Service marketing: Text and cases 

 - 3rd 
 - New Delhi  McGraw Hill  2011 
 - xix; 469p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAR