By Hair, Joseph, <br/><br/>
Essentials of marketing research 

 - 3rd 
 - New Delhi  McGraw Hill  2013 
 - xviii; 414p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAI