Edited by Maclaran, Pauline <br/><br/>
The sage handbook of marketing theory 

 - 1st 
 - New Delhi  Sage  2013 
 - xviii; 523p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing theory
<br/><br/><label>Dewey Class. No.: </label>658.80089  / MAC