Edited by Blois, Keith <br/><br/>
Textbook of marketing 

 - 1st 
 - New Delhi  Oxford  2012 
 - xi; 658p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / TEX